Pocket Superyachts? What’s that?
It’s time to identify the market of Pocket Superyachts. The term Pocket Superyachts has been around for a number of years. We’re not even sure who came up with it. It is a great and sexy term for the 50ft to 80ft yachts that are run by professional crew and maintained to the highest standards, which we refer to as Superyacht standards. Looking around the Mediterranean marinas it is apparent that this is a huge market. In a Yachting World article in 2013 Toby Hodges already stated that 60ft is the new 50ft. Yacht builders like Nautor’s Swan, Oyster Marine, Baltic, Discovery and others have provided custom and semi-custom yachts in this range for years. Today we see builders like Jeanneau who have made a name manufacturing serial build smaller yachts, venturing into the semi-custom market with a 64 footer. Motor yacht builders Princess offer 7 options and Sunseeker no less than 10 options between 50ft and 80ft. New building techniques allow buyers to get more boat for their buck. An interesting example is the beautiful CNB76. The interior is built in 3 segments while, at the same time, the hull is being constructed. Once completed the three interior segments are inserted and […]