Invisible Crew. How can we help you?
The most important question a business owner should focus on is the one often heared over the phone in a somewhat rehearsed and unconcious fashion: “How can we HELP you.” When business owners put financial gains second, the magic happens. I’m talking about more people engaging with your business. Fulfilment as well as revenue will be the return on investment! A few weeks ago I was contacted by an American who lives in Asia. He is the owner / driver of a 58ft sail yacht and he enquired about what we could do for him on a long term basis. Many people think we only place crew or only manage crewed yachts but we also provide consultancy and training for owner-drivers. We help them find the best yards and marinas, source parts, organise maintenance, insurance, yacht transport, the occasional extra crew or delivery and so on. A few minutes into our chat it became clear that this owner had a more accute issue at hand though. When he left his yacht in an Italian marina, several weeks before, he was forced to give the keys to some guy he didn’t know from Adam. While he had planned to leave the […]